India is an exciting place to be for brands. It is estimated that over 200 global brands will be making their presence felt in India in the next 5 years. And VMC is here to make them feel at home, linguistically.
VMC has been adapting and transcreating advertising copy, sales articles and marketing material for brands, for over three successful years. With a strong force of over 15 regional advertising copywriters who understand market specific cultural limitations and linguistic barriers, VMC not just literally translates but transcreates the original message without adulterating or diluting the original campaign message.
Our in-market creative experts and copywriters are based in prominent pockets across India. This lends us an enriching advantage to understand local sensitivities and colloquialisms of a specific region.
The central contact station is in the cosmopolitan city of Mumbai, which is the advertising capital of India and enjoys rich inflow of regional, national and international talents at any given time of the year.
During Transcreation, VMC follows a stringent research process to identify certain red flags that need to be kept in mind before localising master copy into desired languages. Our process includes thorough consultation with market specific copywriters and research agencies that derive unbiased opinions and unadulterated information for us. This also helps us identify areas where we really need to tweak the message to make it colloquial and understandable for local audiences. |
