Good content will always stay in demand!
The need for good content is evident. Across all media tools, good content has market
and campaign driving capabilities that effectively advantage a brand. Moreover its
potent concoction with saleable and intelligent art creates a platform for consumers
to experience a good marketing mix.
Moving beyond conventional vehicles, content has emerged as a dependable medium
of communication in various forms. Localisation and adaptation being the buzzwords
of new media have crossed maps and mindsets to create global campaigns and relevant
product dossiers for the local consumer.
We at VMC believe that good content is the one that evokes response and reaction.
For it to be saleable, it needs to be timely too. This combination penetrated over
a planned strategy calendar leads to a better creative.
ABOUT LAMIYA MANGHNANI
With love for words from a young age, Lamiya dabbled in to freelance projects with
ease. It was her interest that led her to do her Post Graduation in Advertising
with a Major in Copywriting. She did work in a few ad agencies to gain initial exposure
and experience. But being an avid freelancer, she always knew that an entrepreneurial
venture was in the offing soon.
Once partnered with friend, colleague and now better half, Vikram Manghnani, she
set out to head operations at VMC, watch it grow dynamically in the content industry
and now seeks its undaunted growth in the mushrooming and opportunistic arena.
For her it’s all about spirit and how you make it perform to your advantage. The
right spirit towards change, towards work processes and towards innovation transpires
new ideas and newer episodes.